Low Maintenance Bride
Of all the trends we observe in this industry, the one that is really grabbing our attention is the rise of what we like to call the low maintenance bride. She’s the complete antithesis of the legendary bridezilla. You won’t see her having a tantrum when she finds out her sister is pregnant; she’ll be too busy grinning from ear-to-ear and researching alternative bridesmaid dresses that her sister will feel more comfortable in.
The low maintenance bride knows what she likes and has distinct wedding goals but she won’t cause unnecessary fuss in the pursuit of them. Just because something is en vogue doesn’t mean she’ll include it in her wedding, but don’t be surprised (or offended) if you receive an electronic invite; she’s not only saving the planet, but embracing the evolving modern world of technology she lives in (subtext: she’s just really cool).
She places more importance on her friends having a great time than on some of the smaller details; for her, it’s not about cutting down the budget, but about apportioning it according to her values. She might elect to opt out of favours, so that she can spoil you in other ways – a gin tricycle, for example, or a fancy brunch the following day to ease your hangover.
What else do we love about the low maintenance bride? Well, for starters, she takes an unconventional stance on wedding dresses. We do love a gown, but why automatically conform to tradition when there are so many wedding-worthy white alternatives? Jumpsuits and separates, paired with fabulous designer shoes, are all this bride needs.
She laughs in the face of the weather. She doesn’t worry about her dress getting wet or her curls dropping; there are umbrellas and bobby pins for that.
She embraces “wreck the dress” with joyful abandon, getting creative with colour and texture, happy in the knowledge that the more she lets go, the better the experience (and the photos) will be.
The low maintenance bride might prefer to do her own hair and make-up. She’ll keep it simple, use high-end products and allow plenty of time to enjoy the process with her bridal party.
The casual appeal of first-class food served informally from various types of vehicles is fast replacing the more traditional catering styles. Low maintenance brides love the street food option because it gives them more variety and more fun without compromising on quality.
And now for a round-up of our favourite celebrity brides who have found ways to embrace the concept – yes, even the Duchess of Cambridge who famously applied her own make-up ahead of her marriage to Prince William, giving us yet another reason to love her.